21-Day Challenge: Grow Beyond Your Limits

The 21-Day Challenge

Grow Beyond Your Limits!

What is the 21-Day Challenge?

Learn from the Best to Become the Best!

The 21-Day Challenge is designed to help you master the art of calligraphy cut, refine your techniques, and elevate your salon business.

For three weeks, you’ll receive 21 expert-led video lessons covering everything from advanced cutting techniques to client consultations and business growth strategies.

This is your opportunity to develop your craft and position yourself as a premium stylist in your salon.

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What to Expect from the 21-Day Challenge

✔ Master Advanced Cutting Techniques – Perfect your skills with step-by-step tutorials.

✔ Boost Client Satisfaction – Discover how to create an unforgettable experience and keep clients coming back.

✔ Grow Your Business – Learn strategies to increase your revenue and showcase calligraphy cut as a high-end service.

✔ Get Certified – Complete the challenge and earn your BlackStar Certification—no extra exam required

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Your Coaches

Meet the Expert Team

Frank Brormann

Frank is the inventor of calligraphy cut. Together with his team, he developed it to help you experience more joy, creativity, and success in your everyday salon life.

Julian Seidel

As our International Artistic Director, Julian teaches you new cutting techniques and shares practical tips on how to consult with clients effectively and confidently.

Milena Gudalovic

Milena shows you how to achieve healthier, more beautiful results for your clients by using the right techniques and suitable products.

Dennis van Lierop

Business coach Dennis shows you how to position calligraphy cut successfully in your salon and expand your service offering with purpose.

Hannah Ford

Hannah provides proven marketing strategies to help you promote your new services and attract the right clients to your salon with confidence.

FAQs

What do I need to take part?

Just one thing: your calligraphy cut membership. All members have free and ongoing access to the 21-Day Challenge.

New? Sign up for a trial month and order your Welcome Kit to get started.

How do I join the 21-Day Challenge?

Log in to our digital platform and launch the Challenge whenever you’re ready. It's available via desktop or the Applause app.

Can I pause the 21-Day Challenge?

Yes, though we recommend completing one video per day to stay on track. On finishing the 21 days, you’ll automatically receive your BlackStar certification.

Are all lessons mandatory?

Yes, each video unlocks once the previous is completed. You can revisit completed ones at any time.

What happens when I complete the 21-Day Challenge?

If you’re new to calligraphy cut, you’ll receive your official BlackStar certification, be listed in our exclusive Salon Finder, and start putting your new skills into practice straight away.

If you’re already certified, you’ll earn status points and continue growing your skills to boost your salon success even further.